Totemic marketing
Orange, one of the UK’s cellphone providers has started a marketing campaign relying on what I can only describe as totems. They have four critters: bird, racoon, dolphin, and cat. They associate characteristics with each critter, such as sociability, resourcefulness, and geographic range with each one and then ask “Which creature are you”?
It’s kind of a neat idea, but I have to admit that it was the neat silhouttes that caught my attention. It’s interesting that the characteristics of two of the creatures (racoons and dolphins) which are not native to areas in or around England are so firmly entrenched in pop culture that they can be used for marketing.
Carry on with your regularly scheduled activities.
